National Beef Ambassador Program

For Immediate Release:  October 12, 2012    Contact: Sarah J. Bohnenkamp    (303) 850-3440 


Five college students selected as official beef industry spokespersons

2012 National Beef Ambassador Program contest results announced

Rossie Blinson (North Carolina), John Weber (Minnesota), Emily Jack (Texas), Arika Snyder (Pennsylvania), and Kim Rounds (California) were recently selected as the 2012 National Beef Ambassador team.  The annual National Beef Ambassador Program (NBAP) competition, funded in part by the Beef Checkoff, was held Sept. 30-Oct. 2 at the Shisler Conference Center and Hilton Garden Inn in Wooster, Ohio. 

As National Beef Ambassadors, the team will speak to beef industry issues and misconceptions, while educating their peers and others about food safety, nutrition and the Beef Checkoff Program at urban consumer events, in the classroom and online via Facebook, Twitter and the official NBAP blog.   

Rossie is the daughter of Bryan and Beth Blinson and she is majoring in Agriculture Business Management with a minor in Animal Science at North Carolina State.  She has served on the National Junior Hereford Association Board of Directors from 2008-2011 and is a member of the NC Junior Hereford Association, where she’s served as president the past two years.  Rossie has claimed numerous championship titles in the cattle show ring, including the Senior Showmanship Division at the NC State Fair five years in a row.  Aside from her passion and dedication to Hereford cattle, she enjoys singing and learning how to play the guitar.    

John is the son of Bruce and Alison Weber.  He has a variety of interests, derived from a diverse past.  He grew up in St. Paul in an urban area with not the slightest trace of beef cattle, however, he was fortunate enough to have parents who grew up on farms and he has family who still farm in Sanborn, MN.  Through his family he was given the opportunity to buy and raise a couple of steers of his own and this project soon took over his weekends and summers as he exhibited his projects at county and other regional shows.  Through his small project John found he has a passion for raising cattle and agriculture. 

Emily is the daughter of Mike and Dawn Jack and she is studying Animal Science at Texas A&M with vet school being the final goal.  She is a member of the Mu Alphas Theta Math Honor Society, and gained college credit before entering college for both Calculus I & II as a senior in high school.  Researching the animal/human relationship between nutrition, training, and behavioral psychology is one of Jack’s passions and she enjoys caring for her two mustangs, quarter horse and Welsh Mountain Pony. She is dedicated to obtaining a well-rounded repertoire of animal related experience and ultimately plans to start a rescue for abused horses. 

Arika is the daughter of Ryan and Candy Snyder.  She is majoring in Animal Science at Penn State with plans to minor in International Agriculture.  She’s an active member of the Penn State Altoona Ag Club, where she serves as the club’s President and is also involved with THON, intramural sports, and gives weekly campus tours through the Lion Ambassador program.  She also enjoys listening to music, researching, hiking, spending time outdoors, horseback riding, reading books, playing field hockey, photography, and spending time with family.  Most of her fondest memories come from spending time on the farm.  This is one of the reasons why Snyder wants to devote her life to agriculture and raise awareness to its many benefits.     

Kim is the daughter of Sharon and Carl Rounds.  Her two biggest passions are cattle and horses and she is currently pursuing a degree in Equine and Animal Science with hopes to become a large animal veterinarian.  Through high school, Kim held the position of FFA Chapter Reporter and participated in a number of competitions.  She also raised a market steer for her county fair six years in a row, achieving the Carcass of Merit award every year.  Outside of the FFA, Rounds shows horses competitively.  She has competed with her show jumpers from Alberta, Canada to Tucson, Arizona.  She enjoyed her time competing, wining many championships and awards, but her favorite way to spend time is out on her family’s ranch.  
Follow the National Beef Ambassadors on Twitter @beefambassador.  Visit or for more information and contact NBAP Manager Sarah J. Bohnenkamp at 303-850-3440 or


The American National CattleWomen, Inc., is one of the longest-standing cattle women organizations, established in 1952 as a national, nonprofit organization.  It is a voice for women who share a passion for the U.S. beef industry, promoting and supporting the industry while encouraging women involved in beef and related agribusiness.

The National Beef Ambassador Program is funded in part by The Beef Checkoff Program (  The Beef Checkoff was established as part of the 1985 Farm Bill and assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.


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